A prize draw needed a winner. We saw an opportunity.

Malta Daily approached us with a straightforward request: build a random name generator to pick a winner for a Leapmotors × Twistees prize draw.

But a random name generator wouldn't create engagement. It wouldn't drive traffic. It wouldn't give sponsors memorable brand visibility.

In a country of 500,000 people, we saw the chance to create something viral, not just functional.

We pitched a game instead. They said yes.

Rather than a static prize picker, we designed an interactive browser game: a Leapmotors car jumping over limited-edition Twistees snack packs, complete with a competitive leaderboard.

What we built:

• Addictive gameplay mechanic — Simple jump mechanics, progressively harder, instantly replayable
• Real-time leaderboard — Players competing for top spots created repeat visits
• Brand integration — Leapmotors car, Twistees obstacles—sponsors embedded in every frame
• Mobile-optimised — Playable anywhere, shareable everywhere

Delivered in one month. Concept to launch.

Malta's most viral brand campaign in recent memory

• 170,000 game plays — In a country of 500,000 people
• ~50,000 unique players — 10% of Malta's population engaged
• 60% increase in average time on site — Players kept coming back to climb the leaderboard
• Traffic spike across Malta Daily — The game became a destination, driving overall site engagement
• Advertiser validation — Sponsors saw measurable brand visibility and engagement beyond traditional display ads

170,000

game plays

~50,000

unique players

+60%

avg. time on site

Increased Traffic

to Malta Daily

1. Advertiser Activation Beyond Banner Ads

The campaign proved that branded content can drive massive engagement when it's built as entertainment, not interruption.

2. New Revenue Model for Malta Daily

Interactive campaigns became a differentiated offering—sponsors can now buy engagement, not just impressions.

3. Proof of Concept for Rapid Deployment

One month from concept to 170K plays demonstrated Malta Daily's platform can ship interactive features at speed.

4. Audience Retention Beyond Articles

The 60% increase in average time on site showed that gamification keeps readers engaged longer, creating more ad inventory and brand touchpoints.

What started as a simple prize draw request became Malta's most talked-about digital campaign. The game didn't just deliver sponsor visibility—it created a viral moment that positioned Malta Daily as a platform capable of interactive brand activations.

The leaderboard mechanic turned casual players into repeat visitors. The brand integration was so natural that sponsors got engagement without resistance. And the rapid 1-month delivery proved that Malta Daily's new Sanity-powered platform could execute ambitious ideas at speed.

Most importantly: it was fun. 50,000 people played not because they had to, but because they wanted to. That's the difference between a campaign and a moment.