A thriving wholesale brand with no direct route to customers

Tallowa had been selling food and skincare products successfully through retail outlets for years. But every sale went through a third party. There was no online store, no direct customer relationship, and no way to reach consumers beyond the shelves of their stockists.

When the business rebranded and set its sights on a new skincare market, the gap became impossible to ignore. To grow, they needed to own their channel — a professional ecommerce presence that could stand alongside the brand they were building.

The challenge

• No ecommerce infrastructure — starting entirely from scratch
• Dual-category positioning — food and skincare required a store flexible enough to handle both
• Brand-new online identity — everything from design to digital strategy had to be created
• Speed to market — the rebrand needed a live store to back it up

A full-stack Shopify launch built for growth from day one

We took Tallowa from zero to live in three weeks. That meant building not just a store, but the entire digital infrastructure around it — design, marketing, analytics, and content — all aligned to a brand entering a new market.

What we built

• Custom Shopify theme — a heavily modified theme designed and tailored to Tallowa's brand identity, product range, and conversion goals
• Full product catalogue — all 11 products set up, optimised with copy and structured for SEO
• Meta Ads setup — paid media strategy and campaigns configured and running from launch
• Email marketing — transactional email flows configured through Shopify to build customer communication from day one
• Google Analytics — full tracking and reporting infrastructure in place at launch
• Automated blog content — AI-assisted blog post creation to build organic search presence and support SEO growth over time
• Go-to-market (GTM) strategy — a roadmap on how to launch, scale and reach the target audience

The result: a store that looked like an established brand, functioned without friction, and was built to be found.

We manage the ongoing digital strategy, meaning the relationship didn't end at launch — it shifted into growth mode.

Early traction for a brand-new store

Within eight weeks, the numbers already told a story.

• 3,500+ sessions in the first two months — organic and paid traffic arriving at a store that didn't exist before we built it
• 11 products live at launch — full catalogue ready from day one, no phased rollout required
• 3-week delivery — from kickoff call to live store, including design, development, and marketing setup

The store is live, growing, and has the infrastructure in place to scale. SEO and GEO optimisation are ongoing, with automated content already laying the groundwork for organic growth.

What Tallowa can do now that they couldn't before

1. Sell direct to consumer

For the first time, Talloa has a direct relationship with the people buying their products. No middleman, no margin shared with retail partners — and full visibility of who their customers are.

2. Reach a wider audience

The wholesale model capped Tallowa's reach at the footprint of their stockists. The online store removes that ceiling. Customers anywhere can discover and buy Tallowa products directly.

3. Grow organically over time

With automated blog creation, ongoing SEO management, and GEO optimisation in the pipeline, Tallowa is building compounding organic visibility — traffic that grows without paying for every click.

4. Own the brand experience

From the first touchpoint to checkout, every part of the customer journey is now Tallowa's to control. The store reflects the brand they've built, not the shelf space they've been allocated.

5. Scale on their own terms

Adding new products, running promotions, expanding into new markets — the Shopify infrastructure is built to grow with them. What's next is already possible.