Karrari, a furniture and home retail ecommerce business in Malta, was caught in a cycle of reactive maintenance. Their team was spending
- 10-15 hours per week fixing website issues
- Minimal time for actual business growth and development
- Dead stock filling valuable warehouse space in Malta's expensive real estate market
- A website that was limiting their business potential rather than enabling it
The core issue wasn't just technical, it was strategic. Instead of focusing on business development, customer relationships and growth initiatives, the team was trapped in a cycle of putting out fires.
