03 / karrari - shopify
K
shopify · seo · geo · loyalty · conversion rate optimisation
Sales
+79%
YoY Growth
Orders
+43%
YoY
Average Order Value
+ 18%
YoY
§ 01

the problem

Karrari, a furniture and home retail ecommerce business in Malta, was caught in a cycle of reactive maintenance. Their team was spending

  • 10-15 hours per week fixing website issues
  • Minimal time for actual business growth and development
  • Dead stock filling valuable warehouse space in Malta's expensive real estate market
  • A website that was limiting their business potential rather than enabling it

The core issue wasn't just technical, it was strategic. Instead of focusing on business development, customer relationships and growth initiatives, the team was trapped in a cycle of putting out fires.


§ 02

the solution

  • custom shopify theme - built for mobile-first, based on best practices.
  • tech stack optimisation - third-party app evaluation, set up and management, including loyalty.
  • custom clearance app - a custom-built clearance app that dynamically manages discounts on dead stock. Unlike flat-fee clearance sales, this system optimises pricing to maximise warehouse space recovery without sacrificing profitability.
Karrari's new website on macbook in office
§ 03

the result

comparing results one year on:

+79%
in gross sales
+43%
in orders
+46%
in total customers
+80%
in returning customers
12hrs/week
time saved to focus on business operations
€k's in Recovered Revenue
through the custom stock clearance app
§ 04

the business impact

The transformation went beyond numbers. We fundamentally changed how Karrari operates:

  • Focus on strategy - With a - 80% in maintenance time, the team can focus on business development, marketing, and customer relationships.
  • Stock clearance - The custom clearance app enables intelligent inventory management that wasn't possible before. Emptying warehouse space without sacrificing profitability.
§ 05

the waterfall effect

  • Customer confidence - The +80% in returning customers shows shoppers trust the platform.
  • Revenue per customer - Higher AOV (+18%) means customers are buying more per transaction.
  • Peace of mind - Karrari trusts us to handle platform functionality, freeing mental bandwidth for strategic decisions.

With a stable, optimised platform and freed warehouse capacity, Karrari is positioned for continued growth. The infrastructure we built scales with their ambitions. Whether that's expanding product categories, entering new markets or optimising existing operations further.


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