01 / custom software & websites
01
web apps · internal tools · portals · brand sites · landing pages
§ 01

what it is.

custom software and web development for businesses whose needs don't fit a template. whether it's a brand site that needs to generate leads and build trust, or an internal portal built around exactly how your team operates. we build it properly, with clean architecture and no shortcuts.

think custom websites, dispatch consoles, merchant portals, field-service apps, membership systems, bespoke CRMs.

for internal software we start from your existing process: spreadsheets, whiteboards, phone calls, whatever is working today, and rebuild just enough of it so things move faster and your team can focus on what actually matters.

§ 02

what's included.

  • assessment: mapping your current systems, data flows and integration gaps
  • architecture & product design: clean system design before any build begins. no shortcuts that cause problems later
  • fullstack build: next.js, typescript, postgres, sanity for content where it makes sense.
  • auth, role-based permissions, audit logs and the usual enterprise plumbing.
  • API development: custom REST APIs built to spec, documented and tested
  • third-party integrations: connecting your already existing CRM, ERP, e-commerce platform, finance tools and more. eg. stripe, twilio, shopify, accounting systems, whatever you already use.
  • data pipelines: automated data flows between systems, cleaned and structured
  • data unification: a single source of truth across your business data
  • deployment on your infra or ours
  • documentation: full technical docs, runbooks and handover
  • post-launch support: 30 days included, growth partner retainer available
§ 03

how it goes.

week 1 — 3
01
assessment
week 4 — 6
02
prototype
week 7 — 14
03
build & test
week 15 — 16
04
launch & care
§ 04

recent work in this shape.

§ 05

common questions.

can you work within our existing stack?
usually yes. we default to next.js/postgres but we've shipped on rails, django, laravel and .net when the team already lives there.
do we own the code?
yes. always. your repo, your infra, your call.
what if the scope changes mid-build?
it always does. we re-scope at every weekly demo and adjust the fixed quote in writing before anything changes.
can you work with our existing design?
yes. we can also produce one if you don't have it.
how is a custom internal tool different from just buying a SaaS?
off-the-shelf tools are built for everyone, which means they fit no one perfectly. custom software is built around exactly how your team works today. the process, the language, the workflow. no adapting to fit the tool.
how long does a typical website or web app take?
brand sites typically run 4 to 8 weeks. web apps and internal tools vary, usually 8 to 16 weeks depending on complexity. we scope this clearly before anything begins.
ready when you are
lets talk →