claude.shop owns the full seo and content loop on first-party data. a single google grant connects search console and google analytics 4, after which the app ingests sixteen months of search performance and traffic, joins them at the url level, and answers the question every merchant actually asks: where are we ranking, and what does that traffic do once it lands?
rank tracking, keyword discovery, and competitor gap analysis sit next to those owned-data dashboards, all refreshed nightly so the merchant team starts each morning with a current picture instead of a snapshot.
content drafting, with rails.
for content, claude handles the full pipeline — research, brief, draft, and optimisation. blog posts run on opus; product copy runs on sonnet for speed and cost. nothing auto-publishes. blog drafts land in shopify as unpublished articles. product copy lands behind a review screen with the before-and-after diff visible. an auto-fix queue surfaces every meta title, meta description, and image alt suggestion for one-click approve, reject, or rollback.
ai mentions, as a first-class signal.
ranking is no longer just about the ten blue links. claude.shop tracks, for every keyword you care about, whether the storefront is cited by chatgpt and by google's ai overview when a real buyer asks the question. that share-of-voice across ai surfaces is part of the same weekly review as classical rank, and the keywords where the brand is invisible to ai become a concrete priority list rather than an anecdote.